How To Draw Traffic With Pinterest

Pinterest is one of those platforms that many small business concern owners and bloggers overlook. This is often due to the misconception that the platform is only used for looking upwardly recipes and abode décor ideas.

However, there are several other blog niches, such as fettle, DIY, finance, parenthood, tech, relationships, and coding that are extremely popular.

There are likewise plenty of more traditionally "masculine" brands like Harley Davidson, Art of Manliness, Lowe'southward, and Dollar Shave Lodge using Pinterest as part of their marketing strategy.

In fact, about 61% of the traffic to my fettle web log — 7Sigma Physiques — comes from Pinterest.

If you lot've already started a weblog, you know how challenging it tin can be to bulldoze traffic to it — peculiarly if you don't take the budget for paid ads and are focused on getting gratis organic traffic.

In this article, we'll go over why Pinterest is great for bloggers and vii tips to drive more traffic from Pinterest to your web log.

Why Is Pinterest bully for driving web log traffic?

Let's kickoff with a few reasons why Pinterest is so great for bloggers and other pocket-size business owners:

It's a search engine. Most people have the misconception that Pinterest is a social media platform, but it's actually a search engine. This means that your content will keep to exist found years afterwards being published instead of disappearing a few hours later like on platforms such as Facebook and Instagram.
It's easier to rank. Pinterest's algorithm isn't as avant-garde as Google's, which means it'south easier and faster to rank for pop keywords.
The audience consists of loftier-income users. 27% of adults who use Pinterest earn $30,000-74,999 per year, and 41% earn more than $75,000, according to Statista.

People are ready to purchase. 47% of Pinterest users make purchase decisions on Pinterest, which is more than Facebook at 15% and Instagram at eleven%, according to Statista.

7 tips to drive more traffic from Pinterest to your blog

Now that we know how Pinterest can benefit your business, let's take a look at 7 concrete tips to assistance you drive more traffic from Pinterest to your blog.

i. Do Pinterest keyword research

If you lot've already learned the basics of Google SEO, chances are you lot're familiar with the term "keyword enquiry."

Only in case you lot haven't, keyword research is the process of looking for popular search terms people type into search engines and include them strategically in your content so that information technology appears higher on search results.

Luckily, Pinterest keyword research is a bit simpler than keyword research for Google. Let'south take a look at three techniques y'all can utilize to find keywords in your niche:

a) Pinterest search bar

Once you lot start typing any search term relevant to your blog niche, Pinterest volition automatically suggest other commonly searched keywords.

These recommendations are based on what thousands of people on Pinterest have searched for.

On the paradigm to a higher place, you tin can see that when I blazon the search term "weight loss," the following suggestions announced:

"weight loss" meals
"weight loss" workout programme
"weight loss" plans
"weight loss" smoothies
"weight loss" earlier and after

b) Explore Pinterest

The 2nd technique is using Pinterest's explore folio and checking out what blazon of content is popular in your niche.

Later on you click on a topic, Pinterest will show y'all things like featured articles, trending searches, and popular ideas.

This is a corking way to not only see what'due south pop, but besides what keywords your competitors are targeting.

c) Pinterest Ads

To detect keywords using Pinterest Ads, log in to your Pinterest account and go to Ads > Create ad.

Don't worry, we won't actually exist creating a campaign. We simply want to run into more keywords.

Anyway, now click New ad group on the left column > select whatsoever strategy (doesn't thing) > click on Keywords & Interests > Add keywords.

In the right cavalcade, type any keyword for your web log topic. Pinterest volition automatically show you related keywords and their monthly search volumes.

These keywords are the near popular keywords on Pinterest, with some having over 5 million searches per calendar month.

If y'all're running Pinterest Ads, these are the best keywords you could employ for your campaigns. Here'southward a peachy Pinterest analytics guide in instance you demand help analyzing the performance of your organic and paid Pinterest campaigns.

Tracking your Pinterest keywords

Now that y'all've institute a few keywords, it's time to write them down somewhere since you lot'll be using them to create content and optimize your Pinterest account.

You can use any tool you feel comfortable working with. Information technology could be anything, like:

Trello boards
Notepads
Word
Google Docs
Excel

Personally, I love using Excel spreadsheets to go along runway of keywords.

ii. Include keywords in your Pin titles and descriptions

Afterwards you've typed down some pop keywords in your niche, it's time to first your Pin titles and descriptions so that they tin can be constitute when people search for those terms.

In gild to optimize your Pins, you desire to:

Add the main keyword in the Pin championship and clarification
Add the primary keyword on your Pin prototype (Pinterest reads text placed on images)
Include other related keywords in your Pivot description
Include between ii-5 relevant hashtags at the end of your Pin description

three. Use related keywords in your Board titles and descriptions

On Pinterest, users tin search specifically for Boards to follow, so it's important that you include related keywords in your Board titles and descriptions.

The aforementioned rules we covered in a higher place for optimizing Pins apply to optimizing Boards. The only departure is that you don't actually demand to add together hashtags (some people would debate yous don't fifty-fifty need to add them on Pins).

four. Match your blog post title

Pinterest is becoming more than and more like Google. The platform at present scans your web log mail service to see how much it relates to the Pivot that'southward linking to information technology.

Making sure that your Pins match the content being linked to is what Pinterest engineers refer to as Pin cohesion.

Pinterest wants to make sure that a Pin'south web page matches its semantics. For example, if you publish a Pivot titled "Light-green Throw Pillow" and add together information technology to a board titled "Living Room Décor," Pinterest might await to meet it linked to a retail site with abode décor products.

5. Create curiosity with your Pins

One of the best ways to make certain that people click through to your blog is to create marvel with your Pin titles and images.

This technique isn't merely used for Pins, but likewise for things similar email subject lines and blog mail titles.

For case, if y'all wrote an article titled "Foods to avert for weight loss" and used an image of a donut on your Pivot, non many people would click through because it'due south pretty obvious that donuts are high in calories.

A ameliorate image to utilize would exist of something like yogurt, which is typically considered healthy just most of them accept tons of added sugars.

Also, using a championship like "Healthy foods that make you gain weight" would create more curiosity.

6. Make your Pins stand up out

When it comes to making your Pins stand out, most people give you the same communication — use bright colors that get people'south attention.

While information technology'due south true that brighter colors tend to be more attending-grabbing, information technology isn't necessarily a adept idea for Pinterest.

The reason is that if everyone is using bright colors on their Pins, then no 1 will stand out.

A meliorate technique is to look at how the Pivot designs of bloggers in your niche expect like and create something different.

For instance, if you're in the fettle niche and see that all the Pins have bright colors, you can use globe tone color combinations to stand up out.

On the other paw, if you see that everyone's using globe tone colors, you could then go for something more bright.

7. Employ for Rich Pins

Rich Pins are Pins that automatically pull data from your website to your Pins. This allows users to easily see extra information of your article upon close upwards, which tin can increase click-through rate.

Rich Pins volition as well sync information from your weblog whenever y'all make changes to your blog post.

For example, if yous wrote an article titled "The best roller skates for teens in 2022" and then decide to update that list the following year and modify the title to "… in 2022," Rich Pins would automatically update all your Pins linking to that blog post with the new title.

Types of Rich Pins

In that location are iv different types of Rich Pins:

Commodity Rich Pins. These show the championship, meta description, and writer of the blog postal service.
Recipe Rich Pins. These show the title, service size, cook time, ratings, and a list of ingredients.
Product Rich Pins. Product Rich Pins linking to production pages volition show the nigh up-to-engagement data on product pricing and availability.
App Rich Pins. These Pins display an install button so users tin download your app without leaving Pinterest.

How to Employ for Rich Pins

In order to employ for Rich Pins, y'all need to add some metadata to your website. This can be done either manually or with a plugin.

Doing this manually can exist a very circuitous process, and then I will walk you through the steps of doing it with two different plugins, one of which yous might already take installed on your blog.

a) Calculation metadata using Open Graph and Twitter Card Tags

All y'all have to practise is log into your WordPress dashboard, install the Open Graph and Twitter Card Tags plugin, and activate it. You don't have to change whatsoever settings at all.

Pretty easy, correct?

b) Adding metadata using Yoast SEO

Yoast SEO is one of the almost popular SEO plugins available, and chances are, yous're probably using it.

If you're using Yoast SEO, all y'all accept to practise is log into your WordPress dashboard > SEO > Social > click the "Facebook" tab > enable "Add together Open up Graph meta data" > Save changes.

After enabling Open Graph with either of these methods, you desire to clear your cache if you're using a caching plugin.Once you lot've cleared your enshroud, go to Pinterest's Rich Pivot Validator > copy the URL of any of your weblog posts > paste it into the "Enter a valid URL" field > click validate.

That's it. If Pinterest was able to find your metadata, you'll and so receive a message saying that your Rich Pins have been approved on Pinterest.

Pinterest best practices

Now, let'due south take a look at some of Pinterest best practices:

Pivot between one-5 Pins per day. Pinning more used to be beneficial, all the same, Pinterest has made several changes to their algorithms and is now focusing more on high-quality and fresh content.
Effort not to Pin the same Pin to the aforementioned Board more than once. This can exist considered "duplicate content" and get your business relationship blocked.
Use a scheduler. A scheduling tool volition help you save time by automating the pinning process.
E'er pivot your Pins to the nearly relevant Board commencement. For case, if you have a Pin nigh weight loss for women and a Board titled "Weight Loss," you should pivot it at that place instead of some other Board titled "Fitness."
Speed up your website. Speeding upwardly your website will help reduce your bounciness rate, increase your conversions, and go on your visitors happy. This is extremely important because well-nigh of your Pinterest traffic will come from mobile devices, which might not ever have the all-time connection.

Measuring Pinterest results with Supermetrics

Measuring the performance of your Pinterest strategy is crucial for your success with the platform.

In fact, measuring functioning is of import for every attribute of growing your blog, whether it is measuring your email marketing efforts, date rate, or guest posting efforts.

Without keeping track of your results, y'all won't be able to encounter what's working and what isn't.

Basically, you can't improve what yous don't measure.

With Supermetrics, you can easily pull data from your Pinterest business relationship to Google Sheets, Excel, and Google Data Studio to see what type of content is performing best.

This will let you to take a better look at your strategy and so you can make any necessary adjustments.

With Supermetrics' new Pinterest connectors, y'all can easily:

Create reports with both paid and organic data from Pinterest in Google Sheets, Google Data Studio, and Excel
Come across which types of Pins get the most clicks
See the growth of your follower count over time
Create an ecommerce marketing funnel that lets y'all link your Pinterest Ads performance metrics with your Shopify'due south revenue information
Pull all your Pinterest Ads information into a single dashboard or create a paid aqueduct mix report
And more than…

Terminal thoughts

That's information technology! If you're planning to drive tons of traffic from Pinterest to your blog without having to spend money on ads, these tips volition definitely assistance you get started.

And fifty-fifty if you lot're currently using another source of traffic like Google, it'southward always a good idea to diversify.

Nosotros don't desire to put all of our eggs in one basket, right?